Tuesday, January 7, 2014

Wasabi Kit Kat

One of my apt mates was kind enough to get me one of those wasabi flavored Japanese Kit Kat bars for Christmas. Apparently the Japanese took Kit Kat bars and just ran with the concept. Just ran with it with more balls than anyone in the States ever will.

 "Oh snap, now we have super big Kit Kats AND Kit Kats with peanut butter! Hope your brains don't blow up from that reality bomb I just set off in your skull!", cried Nestle's US marketing department.

Across the pond, Nestle's Japanese marketing department looked up from the sales figures for blueberry cheesecake, strawberry, green tea, watermelon, purple sweet potato, and soy sauce Kit Kats and said "That's cute, bro" while trembling with barely concealed laughter.

I didn't make those flavors up and there's like 200 more. Kit Kat similar to the Japanese phrase "Kitto Katsu" which, according to wikipedia, roughly means "surely win". Apparently it's like a little good luck treat. Apparently, they take their good luck treats seriously over there. Really, this just shows how fucking lazy and timid food companies are over here.

US Kit Kats are Simple Plan, Japanese Kit Kats are Gang Green.
US Kit Kats are System of A Down, Japanese Kit Kats are Celtic Frost.
US Kit Kats are Hawthorn Heights, Japanese Kit Kats are Fugazi.
US Kit Kats are Brokencyde, Japanese Kit Kats are Good Clean Fun.
US Kit Kats are Lady Gaga, Japanese Kit Kats are Emily Autumn.

Awwwww, that's cute! It's really good too! It's coated in white chocolate and you really can taste wasabi. The thing is, and this is probably for the better, it has the flavor of wasabi but not the heat. That's really cool. Your move, US Kit Kats. Maybe you could just make them bigger again and bundle them with a 24 of Miller Light.

Stay Queer!

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